Alexia Putellas begins a new chapter with Samsung’s Galaxy Z Fold8
Alexia Putellas stars in Samsung Spain’s new campaign, in which she replaces the Galaxy Z Fold7 with the new Galaxy Z Fold8 and symbolises the beginning of a new personal and professional chapter.
· 3 min read
Alexia Putellas has begun a new chapter alongside the new Galaxy Z Fold8. The footballer stars in a new Samsung Spain campaign that follows on from the initiative unveiled last June, when she invited her followers to take over her previous device, the Galaxy Z Fold7.
After using the Galaxy Z Fold7 for a year on and off the pitch, Samsung’s ambassador is now switching devices to adopt the company’s new foldable model. The gesture represents the beginning of a new chapter in her personal and professional journey.
A handover linked to personal and professional growth
The campaign draws a parallel between the evolution of Alexia Putellas’s career and that of the technology that accompanies her in her everyday life. According to Samsung, every new beginning is an opportunity to continue growing and push one’s own boundaries.
The story began last June, when the footballer surprised her followers by announcing that she was saying goodbye to her Galaxy Z Fold7 and handing it over to someone else. With the arrival of the Galaxy Z Fold8, that handover is complete and a new phase of the campaign begins.
The new device will be the phone accompanying Alexia Putellas during this chapter. Samsung’s initiative aims to show how innovation can evolve at the same pace as people, especially during times of change.
“Every new chapter is an opportunity to keep growing. Just as my career evolves, so do the tools that accompany me in my everyday life. With Galaxy Z Fold8, I can create content much more comfortably and make the most of every moment to share it with my community,” says Alexia Putellas, Samsung ambassador.
A thinner and lighter foldable
Samsung presents the Galaxy Z Fold8 as an evolution of its experience with foldable devices. Among its features, the company highlights a thinner and lighter design, a larger and more immersive main display, and various functions powered by Galaxy AI.
The device is designed for people who need to create, work and enjoy content from a single device. As part of the campaign, these possibilities are linked to Alexia Putellas’s activities and her way of creating content and sharing moments with her community.
The new initiative also extends the relationship between the footballer and Samsung Spain. The brand once again draws on her journey to show the connection between personal and professional changes and the evolution of the technological tools that form part of everyday life.
The campaign continues across Samsung Spain’s channels
The company has promoted this new chapter through a campaign starring Alexia Putellas. Samsung is inviting people to discover more details on the Samsung Spain YouTube channel.
With the switch from the Galaxy Z Fold7 to the Galaxy Z Fold8, the brand completes the handover announced in June and presents the new device as the footballer’s companion for this chapter. The campaign focuses on growth, content creation and the opportunities associated with every new beginning.
