Var Group appoints Ana Abreu as new sales director in Spain
The technology company appoints Ana Abreu as Chief Sales Officer to coordinate its areas of specialisation, identify synergies and offer more comprehensive solutions to its clients.
· 3 min read
Var Group has appointed Ana Abreu as its new Chief Sales Officer (CSO) in Spain. The appointment strengthens the company's sales structure and aims to drive a joint strategy across the different areas of specialisation of Var Group Iberia.
In her new role, Abreu will work to foster connections between the company's technological capabilities and expand opportunities to offer clients more comprehensive solutions tailored to their needs.
A cross-functional sales strategy
The appointment forms part of Var Group's commitment to strengthening its sales team and improving coordination between its different areas. The company specialises in end-to-end digital transformation projects and combines expertise from different technological fields to develop solutions from start to finish.
One of Ana Abreu's priorities will be identifying synergies between Var Group Iberia's areas of specialisation. This cross-functional approach aims to facilitate an integrated response to the needs of public- and private-sector organisations, supporting them throughout the different phases of their projects.
The new CSO will also be responsible for driving new business opportunities and consolidating a sales strategy focused on the company's sustained growth.
“I am joining Var Group with the aim of leading a sales strategy that puts the client at the centre, connecting the company's different capabilities to offer increasingly comprehensive and integrated solutions,” says Ana Abreu, Chief Sales Officer at Var Group.
The executive adds that her priority will be to build “an agile sales team, capable of identifying new business opportunities and generating sustained growth”.
Experience in the technology sector
Ana Abreu has experience in sales management, business development and strategic account management within the technology sector. Her career also includes work related to sales strategy, expansion and opening up new markets.
Before joining Var Group, Abreu was Head of Strategic Accounts at Ontech Group. Previously, she developed her career at companies including Penteo, Indra and Novasoft.
Her experience in strategic account management and business development will be one of the assets she brings to Var Group's new sales phase in Spain. The company expects her appointment to help connect its different capabilities and translate them into more integrated proposals for its clients.
Var Group's role in digital transformation
Var Group is a technology company specialising in digital transformation. Its model integrates expertise from different areas to develop complete projects and support organisations throughout the various phases of their initiatives.
The company works with public- and private-sector organisations and combines technological specialisation, an integrated perspective and a business focus. In this context, the appointment of Ana Abreu strengthens the company's sales approach and its intention to better coordinate the capabilities that already form part of its offering.
Var Group has more than 4,000 professionals and operates in 16 countries. The company is part of the Sesa Group, one of Italy's leading technology groups.
Abreu's arrival as CSO in Spain therefore represents a further step in consolidating Var Group's sales structure. Her role will focus on promoting a shared vision across the areas of specialisation, strengthening relationships with clients and identifying new opportunities for collaboration between the company's teams.
