Going local is the essential ingredient for an unforgettable foodie adventure
- More than six in ten travellers (61%) say they pick a destination for its great food or drink
- Over half of global travellers (51%) are likely to seek out local street food markets
- Malaysia, Taiwan, Japan and Brazil are among the top places to discover local food across the globe
If thereâs one thing most people agree on when travelling, itâs that food is a major consideration when picking a destination. According to Booking.com data from over 50,000 global travellers, more than six in ten travellers (61%) say they pick a destination for its great food or drink. Thereâs no denying the significance of culinary travel, with more than a third (34%) of global travellers - rising to 40% of millennials - planning to take a dedicated food tourism trip sometime in 2018.
Itâs also clear that our appetite is only increasing. Almost half (49%) of global travellers are still looking to be more adventurous with the type of cuisine they eat while travelling, rising to 60% of millennials. One way to achieve this is to sample the local delicacy whilst travelling. In fact, almost two thirds (64%) of global travellers will try to eat more local food in 2018.
Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, reveals the top destinations around the world to sample local gastronomy, as discovered by the millions of Booking.com traveller reviews.
Local delights: the places to try
Some of the best places to try the local cuisine are in Southeast Asia, with regional delicacies like dim sum, noodles and pho. Perhaps itâs no coincidence that exploratory eaters also come from this area, as 57% of Asians confirm they are looking for new cuisine to try this year.
Top destinations for tasting local food
Johor Bahru, Malaysia
JoÃ£o Pessoa, Brazil
Ho Chi Minh City, Vietnam
Sarajevo, Bosnia and Herzegovina
Street food markets
Over half (51%) of global travellers are likely to seek out local street food markets this year, which is a great way to try local food. More than half of travellers (54%) want to experience more unique dining experiences when travelling and food trucks are the perfect way to do this. Millions of Booking.com reviews by real travellers reveal the top destinations to enjoy these unique foodie experiences:
Top destinations for street food
Top destinations for food trucks
Jeonju, South Korea
Hsinchu City, Taiwan
Sao Paulo, Brazil
Seoul, South Korea
New York City, USA
Mexico City, Mexico
A photo good enough to eat
Social media is filled with photographs that show off travelling and foodie adventures. Beautiful, bright and unusual foods are the perfect way to fill your feed and offer an opportunity to show off local food finds. Nearly a third of travellers (31%) plan to take more food pictures this year. This is most popular amongst Asian travellers from China (65%), India (57%), Thailand (53%), Indonesia (50%) and Hong Kong (48%).
Pepijn Rijvers, Senior Vice President and Chief Marketing Officer at Booking.com comments: âFood plays a huge role in our travel choices and ultimately in our overall travel experiences. Trying the local and street food is a great way for travellers to really embrace the local culture, get immersed in local communities and explore the new and different. Using our endorsements from real traveller reviews can help you identify the best places to try and new places to discover so you can taste your way around the world!â
For further information, contact the Booking.com UK Press Office;
Lonfirstname.lastname@example.org / 020 3755 6400
NOTES TO EDITORS
Research commissioned by Booking.com and independently conducted among a sample of adults who have taken a trip in the last 12 months/plan to take a trip in the next 12 months. In total 56,727 respondents were surveyed (2000+ from Argentina, Australia, Brazil, Canada, Chile, China, Colombia, Germany, Spain, France, Hong Kong, Indonesia, India, Italy, Japan, South Korea, Mexico, Malaysia, Netherlands, Portugal, Russia, Singapore, Thailand, Taiwan, United Kingdom, and the US, and 1000+ each from Denmark, Croatia, Sweden, and New Zealand). Respondents completed an online survey in October 2017.
Research commissioned by Booking.com and independently conducted among a sample of adults who have taken a trip in the last 12 months/plan to take a trip in the next 12 months. In total 18,509 respondents were surveyed (1,000+ from the UK, US, Brazil, China, Germany, Italy, Spain, France, India, Singapore and Russia and 500+ each from Australia, Argentina, Belgium, Canada, Denmark, Hong Kong, Croatia, Indonesia, Japan, Mexico, Netherlands, New Zealand, Sweden, Thailand and Taiwan). Respondents completed an online survey in August 2017.
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