London â 19 February 2018 - For a third of people across the world, interior design is a top passion point. Whatâs more, our love of beautiful homes is inspired by the world around us, and in particular by the amazing places we stay when we go on holiday.
Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, has conducted research across nearly 19,000 global travellers to reveal that the interior design of our holiday accommodation can provide such an unforgettable experience that over half of travellers (56%) are motivated to undertake interior design work inspired by their travels when they return to their own home, rising to 67% amongst Millennials.
Such is our desire for our holidays to live on, that a third (32%) of travellers say they want to update their home because they like interior design that reminds them of happy times spent on holiday, and one in five (21%) like to recreate their holiday experiences when back at home.
In addition to the interior of their holiday accommodation, taking wider inspiration from local design ranked highly (44%) in influencing home redecoration. Those interested in following suit should consider Helsinki (Finland), Copenhagen (Denmark), Eindhoven (Netherlands), Graz (Austria) and Milan (Italy) â as these are the top five destinations endorsed for design globally by Booking.com travellers*.
Other top sources that influence travellersâ plans to redecorate post-holiday include
Holidays by design
Interior design is also a lead factor in travellersâ decision-making process ahead of booking somewhere to stay. Four in 10 (39%) say the interior design of their accommodation is the most important factor when choosing where they stay. In fact, three in 10 (29%) say they have spent more time in their accommodation than originally planned, because they loved the interior design so much (rising to 60% amongst those from India and 56% amongst travellers from China).
With such a variety of holiday accommodation options available today, four in 10 (39%) travellers say that it is the chance to stay somewhere new that inspires them to refresh their home.
Itâs rental homes (e.g. cottages, villas, gites) that lead the way, with 34% of travellers saying they select these unique types of stay for their inspirational dÃ©cor, compared to just 25% who select hotels on this same basis. Nearly one in two (47%) support this thinking as they say they would choose to stay in a holiday home over a hotel if they wanted to experience unique or unusual interior design (rising to 67% amongst those from Thailand and 71% amongst travellers from India).
Fresh ideas come from different settings
For the large majority of travellers (70%), a key motivation for choosing somewhere to stay on holiday is that its design (look and feel) is different to their own home. This allows travellers to escape physically and mentally, with two thirds (57%) enjoying being in a completely different setting, as it helps them to get the most from their holiday. Other reasons for selecting accommodation with different interior design to their own home, include:
- Embracing new experiences while on holiday (54%)
- Experiencing different cultures (45%)
- Enjoying staying in accommodation more unusual than their own home (29%)
- Experiencing different types of design when on holiday before trying a new style in their own home (20%)
- To give them inspiration for future home makeovers (15%)
- Experiencing different styles that they wouldn't be brave enough to replicate in their own home (15%)
Over half (57%) of travellers report that going on holiday encourages them to be more creative with their home interiors, Booking.com has partnered with interior stylist and lifestyle expert, Will Taylor, to provide practical interior design tips to empower more travellers to be able to bring that holiday feeling home with them. Five of Willâs top tips include**
Pepijn Rijvers, Chief Marketing Officer at Booking.com comments: âThe experiences we have while on holiday can last for a lifetime; whether thatâs the memories we create, the purchases we make or the inspiration we come home with. Passion for interior design is one that spans all continents, and what better way to get new ideas and fresh inspiration than looking to the accommodation we stay in while on holiday.
âAt Booking.com we offer 30 different types of accommodation â from home and apartment rentals and B&Bs, to tree houses and igloos, all of which are designed to give travellers the ultimate holiday experience, and may even inspire them to make home dÃ©cor changes in the process.â